Brief

To create various ads for key industry publications to promote Siemens Rail, including the acquisition of a key UK rail company.

Result

Worked with team to: source a range of rail imagery, both conceptual and trackside, from image libraries, including retouching the trackside imagery to represent bespoke PPE & screenshots; produce copy headlines & body copy; design and artwork ads in line with detailed brand guidelines; liaising with publications and managing deadlines.

What did they say?

Well done, conceptual work in our industry and imagery are always tricky.